- Provide overall leadership and direction to the Marketing Operations team, setting strategic objectives and ensuring the alignment with overall business goals
- Manage the technology stack related to marketing automation , evaluat e and implement tools and systems to enhance marketing efficiency and effectiveness
- Lead the acquisition and integration of new systems to support evolving marketing strategies
- Oversee the development and execution of marketing campaigns across various platforms, ensuring best practices and innovative approaches
- Drive performance management processes within the team, setting KPIs and ensuring continuous improvement in operations and outcomes
- Cultivate a culture of excellence and accountability, mentoring team members and developing a high-performing marketing operations group
- Collaborate with other senior leaders to integrate marketing operations with company-wide strategies
- Conduct high-level analysis of marketing performance, translating data into strategic insights and action plans
- Manage vendor and stakeholder relationships, ensuring that marketing operations deliver s value and maintain s alignment with business objectives
- 10+ years of experience in marketing operations, with a minimum of 5 years in a leadership role overseeing a marketing operations team
- Proven experience managing a comprehensive marketing automation stack and leading digital transformation initiatives
- Strong strategic planning and team management skills, with a track record of building and leading successful teams
- In-depth knowledge of marketing automation platforms, CRM systems, and analytics tools
- Demonstrated ability in performance management and driving teams to achieve and surpass objectives
- Excellent communication and interpersonal skills, with an ability to inspire and lead teams in a dynamic environment
- Bachelor's degree in Marketing , Business, Technology, or a related field. Master's degree or equivalent experience preferred
- Visionary leader with a strategic mindset and the ability to foresee business needs
- Exceptional problem-solving skills, with a focus on efficiency and scalability
- Strong decision-making abilities and a results-oriented approach to marketing operations
- Ability to foster a collaborative team environment and empower team members to excel
- Resilient and adaptable, capable of navigating complex business challenges
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Director, Marketing Operations - México - Nasdaq, Inc.
Descripción
Director, Marketing Operations page is loaded
Director, Marketing Operations
Apply locations Mexico-Moncayo time type Full time posted on Posted Yesterday job requisition id ROverview: We are seeking a seasoned Marketing Operations Director to lead our Marketing Operations function. This strategic leadership role will oversee the entire marketing operations tech stack, drive the acquisition of new systems, oversee a team dedicated to managing the marketing automation system and optimizing marketing performance. The ideal candidate will be adept at both managing technologies and leading people, with a vision to innovate and streamline our marketing operations.
Responsibilities:
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Education:
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