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    Head of Commercial Excellence, LATAM - Ciudad de México - Haleon

    Haleon
    Haleon Ciudad de México

    hace 2 días

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    Head of Commercial Excellence LATAM

    Hello . We're Haleon . A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne , Panadol , Advil , Voltaren , Theraflu , Otrivin , and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

    This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.

    The Head of Commercial Excellence role for LATAM Business Unit "BU" is a critical role to strategize and enable the flawless delivery of our overall BU performance and our goal to deliver Better Everyday Health with Humanity. The Commercial Excellence team is at the intersection between the Marketing and Sales organization with a strong linkage to Supply Chain and Innovation, including shopper-based design and brand execution in-store. Commercial Excellence is critical to the creation and execution of our commercial plans with trade channels, customers, and health care practitioners. The department is in the lead for creating key go-to-market strategies such as pricing and promotion whilst also working across multiple functions to determine our sales strategies and growing our commercial capabilities. LATAM is a priority growth region for Haleon, so we are looking to elevate our Commercial Excellence capability to partner with strategic customers to build OTC and Self-Care categories in a mutually beneficial way, aligned to our Purpose of Delivering Better Everyday Health with Humanity .

    You'll need to demonstrate broad leadership accountability of the following:

  • To develop and deliver Haleon category strategy for all categories and channels based on shopper insights, category management and trade landscape understanding, acting as the linking point between marketing and sales to ensure achievement of short-term and long-term sales and profit and market share targets.
  • To own category and shopper marketing, driving the recognition of value add with internal and external customers becoming an effective partner with our customers to develop and execute our brands with excellence across on and offline point of sales.
  • To develop the strategy, execute the plan and measure the impact of our investment towards our customers gross to net, 'G2N' as well as the efficiency of our sales forces looking for continuous improvement opportunities.
  • To develop the strategy and lead the execution of our Net Revenue Management strategy across the pillars of Pricing, Promotion, Mix Management, Pack/Price architecture and Trade Spend Management to ensure profitable growth for Haleon
  • Works as a member of the LATAM Leadership Team on setting BU business goals and execution plans. Partner as a peer with Country GMs to help them implement Com Ex strategies.

    • This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following...

  • Deliver sales, market share & distribution targets across customers and categories.
  • Identify long-term retailer growth opportunities, based on understanding of the customer, shopper, and competitive dynamic of the market.
  • Provides category & shopper solutions and unlock the aisle and drive profitable growth.
  • Champion the shopper in the business.
  • Develop commercialization plans that achieve annual brand and sales targets. Ensure the category and shopper plans are integrated, understood, and supported internally by market and sales teams and external by customers.
  • Own pricing and promo strategy (gross/net) to maximize revenues, ensuring clear pricing architecture across brands, packs, and channels. Sets clear guardrails, manages expectations, and understands cross channel impacts.
  • Develop and deliver category strategies in partnership with marketing and sales, tightly linked to the strategic agenda. Tailor selling stories to drive category growth at key retailers. Optimize planograms and shelf layouts to maximize space productivity.
  • Brings the brand to life in-store by optimizing the impact of marketing programs at retail and in shelf. Provides tailored programs to retailer to win with unique shopper cohorts. Bring together physical elements that enable Haleon LATAM to win in-store.
  • Partnership with Marketing, Sales, Finance to define and implement the commercial strategy.

    • Leadership of the Commercial Excellence function that includes following specialist capabilities:

  • Net Revenue Management
  • Sales Force Effectiveness
  • Shopper & Trade Marketing
  • Category Management
  • Capability
  • Leadership: 4 Direct and 29 Indirect Reports

    • Key Interfaces:

  • BU General Manager and LATAM Regional Leadership (Country GMs, Finance, Commercial Excellence, Tech, and otters)
  • Commercial departments; Marketing, Digital Commerce at the BU level; Sales in the Countries
  • BU Finance, Supply Chain, Tech
  • Regional Commercial Excellence team (Category Development, Sales Force Effectiveness, Net Revenue Management)
  • Other BU Commercial Excellence Directors and Commercial Leaders for cross BU projects and best practice sharing

    • Why you?

    Basic Qualifications: We are looking for professionals with these required skills to achieve our goals:

  • Bachelor's or master's degree in economics, Business, Marketing or equivalent professional experience.
  • Demonstrate functional expertise; intellectual capacity and ability to learn is critical to the success of this role.
  • Leadership across a matrix environment in a complex organization
  • Strong sales with category development capability, brand building and marketing understanding
  • Sales & Marketing Experience preferably at both the national account and field sales leadership level.
  • Experience in driving cultural mindset change.
  • Experience in setting and driving a vision.
  • Strong project management capabilities.
  • Prior experience in LATAM markets required
  • Proficiency in spoken and written English

    • Care to join us. Find out what life at Haleon is really like

    At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

    As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

    Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

    Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.

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